Informative posts barely get attention or likes on Instagram, posts featuring slim bodies or luscious hair, or long legs always got more views and likes than content focused on climate and the weather.
So, Ginger Zee, ABC News’ chief meteorologist, follows this trend to relay the most important message, whatever it takes.
Ginger took to social media with an offering and a plea to her followers.
“Photos of my body, hair and legs get so many more comments than my important climate stories so HERE — here’s a photo I know will get the attention,” she wrote next to a photo of her in an orange dress, sitting on a step, with her legs exposed.
While the 39-year-old wrote that she always appreciates the engagement and interaction on any and all posts, she’d like people to really take in the message she’s trying to get across.
“I will do whatever it takes for everyone to realize we need to make changes and clean-up our planet—NOW,” she said, urging followers to watch her recent #ItsNotTooLate episode to learn about the current climate crisis and pollution in Biscayne Bay in Miami, Fla.
Ginger exhibited her own body in all its glory. Smiling for the camera, the curly-haired blonde lounged down, stretching out her legs and showing off her trim belly.
The image quickly caught the attention of the American public, but as people started sharing it with their family and friends, they discovered it contained a secret message to get more people to pay attention to the deadly effects of climate change on the world around us.
“I post my stories every Friday, and they often get only six comments and very few views. I hope this helps change that,” she wrote.
“Please watch the latest episode of #ItsNotTooLate – Miami still has more than 100k septic tanks! Toxins from lawn fertilizer and agriculture poison the bay. Please watch and let me know what you think and what you want me to cover next. Watch all the previous segments in my IGTV and watch @abcnewslive every Thursday night for the new story!
“Also — for those asking what they can do even if you don’t live at the coast — your trash (plastic use) and toxins make it into storm drains and groundwater too, everyone needs to reassess what we are leaving behind. For example, a plastic glove or disposable mask on the ground gets pushed into a storm drain, even when inland. It breaks down over time and becomes microplastics that go into our oceans.”
Although Ginger Zee’s bait-and-switch may have upset some social media users, it achieved its purpose of getting people to pay attention.
Ginger isn’t the first celebrity to use this approach to drive attention to causes that are important to them. In fact, this has been a recent trend employed by Kylie Jenner, Tess Holiday, and even Chris Rock. And even Lady Gaga shared a provocative selfie for National Boss’s Day to ask fans to share their voting plans.
Source: AWM