Leaked Photos Prove Budweiser’s Woke Exec Is A Total Hypocrite...
According to newly published images, Alissa Gordon Heinerscheid, the vice president of marketing for Bud Light, engaged in some extremely "fratty-looking" conduct in college.
Despite the fact that the Harvard alum intended to do rid of the beer's prior image, which she labeled "fratty" while insulting the company's previous consumer base during a recent podcast.
Heinerscheid revealed two weeks ago on the "Make Yourself at Home" podcast that the low-calorie beer that has been a party staple since the 1980s had an image problem.
Despite the fact that Bud Light was the best-selling American brew last year, Anheuser-Busch's "woke" executive wants to shift to a new demographic.
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Heinerscheid aimed to change Bud Light's lighthearted image in order to appeal to a different type of drinker.
“You’ve gotta see people who will reflect you in the work,” she told the podcast. “And we had this hangover. I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor. And it was really important that we had another approach.”
Meet Alissa Heinerscheid, Bud Light’s VP of Marketing. She explains her strategy of using “inclusive” marketing to promote the brand to young people. pic.twitter.com/hFpe8YnbBc
— Catch Up (@CatchUpFeed) April 9, 2023
She then squandered decades of goodwill with faithful Bud drinkers by teaming up with transgender social media celebrity Dylan Mulvaney to help him celebrate his year of "womanhood."
The rest is history, with Bud Light becoming a punchline and sales apparently declining.
However, photographs from Heinerscheid's private Facebook page allegedly show her engaging in some very old Bud Light-like activity.
The images were leaked to The Daily Caller, which reported they came from an album called “Isis Senior Reverse Initiation Scavenger Hunt.”
The Isis Club, which Heinerschneid was reportedly part of, was launched at Harvard in the year 2000 as an endeavor to provide campus women with an outlet to “flourish.”
Images from Heinerscheid's group scavenger quest show her drinking beer and blowing air through a condom.
These photos seem pretty 'fratty' to us https://t.co/ZZqlhC0Dfb
— Daily Caller (@DailyCaller) April 12, 2023
The photographs were first uploaded on Facebook in the fall of 2006 by the "woke" Anheuser-Busch executive.
Aside from Heinerscheid's obvious prior misbehavior, which is depicted above, a 2005 story in The Harvard Crimson newspaper featured the Isis Club and described it as a "haven of inebriated ditzes."
The Bud Light marketing VP looks to have been a fun-loving ditz before her head was invaded by wokeness.
She may have even been a member of her current company's target demographic before being given the opportunity to run the brand into the ground for no apparent reason.
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The photographs received by The Daily Caller are, of course, not unusual. College students consume drinks and engage in extreme behavior.
Heinerscheid was not the first person to act out in college, and she will most likely not be the last.
But she may be the first person to inherit a bestselling beer company and then destroy its trust with lifelong fans – individuals she appears to have mimicked not long ago.
A marketing manager's sole responsibility is to sell as much of their company's product as possible.
Heinerschneid may be remembered not only as the most inept individual in the history of the alcohol industry but also as a gigantic hypocrite.
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