Companies Are Kowtowing To The BLM With These Product Bans
These protests over police brutality and confederate statues are having an unexpected influence on vendors across the board. Last week it was Aunt Jemima, Uncle Ben, and Mrs. Butterworth. This week it's moved over to cosmetic L'Oreal, Unilever, and Johnson&Johnson are trying to be more P.C. and are removing possibly offensive wording from their products.
"The L'Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products," the French cosmetics giant said in statement.
"We recognise that the use of the words 'fair', 'white' and 'light' suggest a singular ideal of beauty that we don't think is right, and we want to address this." "The brand has never been and is not a bleaching product," Unilever added.
"Skin-lightening products are typically aimed at women in the Black and Asian communities, says Dr Steve Garner, a sociologist, who carried out one of the first British studies into skin-lightening."
It feels like we are on the cusp of losing the word "white." I get that everyone is trying to be P.C. as no company wants to be called out as racist while the racial tensions are high in this country but still, it feels like they are trying to create their own problems here. Lightening? Fair? Whitening? These are not terms that have to do with race.